Yuval Noah Harari Quotes
Most popular Yuval Noah Harari Quotes
If you want reliable information – pay good money for it. If you get your news for free, you might well be the product.
Even though neuroscience shows us that there is no such thing as free will, in practical terms it made sense because nobody could understand and manipulate your innermost feelings.
The more people believe in free will, that their feelings represent some mystical spiritual capacity, the easier it is to manipulate them, because they won't think that their feelings are being produced and manipulated by some external system.
Truth and power can travel together only so far. Sooner or later they go their separate ways. If you want power, at some point you will have to spread fictions. If you want to know the truth about the world, at some point you will have to renounce power.
As a species, humans prefer power to truth. We spend far more time and effort on trying to control the world than on trying to understand it – and even when we try to understand it, we usually do so in the hope that understanding the world will make it easier to control it.
Drinking lots of Coca-Cola will not make you young, will not make you healthy, and will not make you athletic – rather, it increases your chances of suffering from obesity and diabetes. Yet for decades Coca-Cola has invested billions of dollars in linking itself to youth, health and sports – and billions of humans subconsciously believe in this linkage.
