William Bernbach Quotes

In communications, familiarity breeds apathy.

familiarity

Advertising isn't a science. It's persuasion.  And persuasion is an art.

persuasion advertising

An idea can turn to dust or magic, depending on the talent that rubs against it.

talent ideas

There are two attitudes you can wear: that of cold arithmetic or that of warm, human persuasion.  I will urge the latter on you.

persuasion