Leo Burnett Quotes

Advertising is the ability to...put the very heart throbs of a business into type, paper, and ink.

advertising

There is no such thing as 'soft sell' and 'hard sell', there is only 'smart sell' and 'stupid sell'.

sales

When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.

risk-taking

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

goals